Grace Hopper Celebration India (GHCI) 17 Conference Schedule


Madhuvanthi Ananth


Madhu worked as an engineer/manager for 7 yrs in the IT industry. In 2008, she went on to do an MBA from IIM-B where she concentrated on B2C marketing and strategy – with published work in the area of consumer behavior. Post MBA she worked with United Spirits Ltd. managing brand RCB (cricket team) for 3 seasons. She was hired to setup their ecommerce store for ticketing and merchandise. During off season she used to manage the digital assets of the liquor brands as well. She was instrumental in creating RCB’s overall IMC (Integrated-marketing-campaign) “SeizeTheDay” in 2014. (Print/On Ground Activation/Digital/OOH)


Infinite Possibilities (By Invite Only) Nov 16 @10:45 am - 11:45 am